"Google", a well known World Wide Web by almost every people. Google is an America Public Coorporation. Goolge had begun in year 1996 by Larry Page, and was soon joined by Sergey Brin,while they was the Ph.D. Student at Stanford University in California.
Recently, Google has growth become more famous in e-commerce. It is not easy to success in e-commerce nows a day is more competitive and not easy to survive. Why Google can success in E-commerce? There must be causes behind this success.
Google has created services and tools for the general public and business environment alike; including Web applications, advertising networks and solutions for businesses. Most of Google's revenue (aproximiately 99%) is derived from advertising programs. Google AdWords is currently used by thousands of businesses worldwide to gain new customers in a cost-effective way. However, why search advertising works? Search advertising has finally realized the marketing potential of the Internet. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The program is based on cost- per-click (CPC) pricing,so advertisers only pay when an ad is clicked on.
Google advertising can feed into your sales cycle in innumerable ways, enabling to achieve a wide range of objectives for both consumer and business-to-business marketing. A high-level list might include:
- Selling products and services online
- Generating targeted leads
- Testing marketing messages
- Increasing online registrations
- Driving downloads
- Distributing publications
- Promoting special events
- Educating buyers
- Gathering market data
- Building an email database
- Selling products and services online
- Generating targeted leads
- Testing marketing messages
- Increasing online registrations
- Driving downloads
- Distributing publications
- Promoting special events
- Educating buyers
- Gathering market data
- Building an email database
Why do people choose Google instead of some other search tool? Because Google delivers the information people want, quickly and accurately. With the industry's most advanced search technology, Google is the fastest and easiest way to locate relevant information on the Internet. Google's search index contains billions of web documents, and gets bigger and better all the time.
As a conclusion, in my opinion, why Google can success in E-commerce is because the name of Google is famous to every internet user. So, it consists very high potential market to promote the services and products because there are many viewer will view and use Google. As a result, Google can earn the advertisment fees because of the trusted name of "Google" and yet Google provide a good advertising plan and strategy to their customer. Therefore, Google success is a very good example of E-commerce success.
5 comments:
can u give example beside google ?
Basically what are the services that provided by Google? And what are the matters that make Google different with other world wide web?
Yahoo might be the example because Yahoo web site is still one of the most powerful forces in the Internet revolution that's transforming the global media.
The service that provide by Google include advertisin, communication and publishing, developing, mapping, searching,and statistic.
Google differnt from other world wide web because Goolge had focus on 4 factors as the key to Google's success:
1) Technology. Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world's largest distributed computer system.
2) Business Model Innovation. By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
3) Brand. According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.
4)Focus On The User Experience. Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.
Post a Comment